The SMART Spark
The Loop: Why Modern Marketing Needs It—and Why RevOps Is Where It Wins
September 29, 2025Optimize using the Loop—where each cycle performs a little better than the last.Buyers changed; your operating model should too. People now arrive pre-briefed by AI tools (ChatGPT, Perplexity, Gemini), skimming summaries and screenshots before they...
HubSpot Inbound 2025: What’s New and Why It’s Awesome (For Real People)
September 4, 2025Transforming from a tool to a teammate 1. A Whole New Data Hub to Organize Your Stuff HubSpot launched a Data Hub (in beta) that merges all your customer data—structured or not, even if it's hidden in emails or other tools—into one clean,...
The Secret to Seeing What Really Happens in Your Sales Pipeline
August 4, 2025 Funnels let you measure reality—not assumptions If you’re using HubSpot to grow your business, understanding your funnels isn’t just a nice-to-have—it’s how you turn guesswork into insight. Whether you're in sales, marketing, or service, funnel reports...
Smarter Sales Outreach in HubSpot: How Dynamic Sequences Help You Focus on the Right Leads
July 1, 2025 Focus on the leads that matter most with dynamic sequences. If you’ve ever tried to build automated outreach in HubSpot using only Sales Hub Pro, you’ve probably hit a wall. I recently worked with a new client who wanted to follow up automatically with...
Should You Connect ChatGPT to HubSpot?
June 6, 2025 AI is powerful, but smart governance matters. UPDATED - HubSpot revised their knowledge base page around ChatGPT within HubSpot at about 6am on June 6. See notes at the conclusion of this blog. When HubSpot announced its Deep Research Connector for...
The Most Overlooked HubSpot Settings That Could Be Costing You Revenue
June 5, 2025 The most mis-understood tools in HubSpot If I could wave a magic wand over most of the messy CRMs I audit, I'd start with one thing: lifecycle stages and lead stages. They’re two of the most powerful—and most misunderstood—tools inside HubSpot. And when...
What If Your CRM Could Hold Your Team Accountable?
May 23, 2025 Setting goals isn’t the hard part—getting people to look at them is. HubSpot just fixed that We don’t need to rehash why goals are important. You already know that. What’s worth talking about is how HubSpot has leveled up how we actually use goals—and why...
You Bought a System. What you needed was a plan.
May 12, 2025 HubSpot doesn’t fail — it just reflects the strategy (or lack of one) behind it. Let me guess: you signed up for a tool like HubSpot with big plans. Maybe it was during a growth spurt.Maybe your marketing team was ready to scale.Or maybe someone on the...
12 Rules to Clean Up Your Dashboards and Drive Better Decisions
April 22, 2025 Reports without context are just charts. Smarter HubSpot Reporting HubSpot makes it easy to build reports—but that doesn’t mean they’ll be useful. If you’ve ever opened a cluttered dashboard filled with outdated metrics, confusing charts, or missing...