The SMART Spark

Stop handing out Super Admin like Halloween Candy

Stop handing out Super Admin like Halloween Candy

 It’s about data governance, data quality, and damage control.Why permissions aren’t just a “nice-to-have” — they’re your CRM’s security guard You wouldn’t hand out the keys to your house to every neighbor, right?  So why does everyone in your company have Super Admin...

How Do You Sell to a Buyer Who’s Already Done Their Homework?

How Do You Sell to a Buyer Who’s Already Done Their Homework?

October 27, 2025AI won’t eliminate jobs — but people who know how to use AI will replace people who don’t.Let’s be honest: your buyer doesn’t want to talk to you.At least not until they already have everything they need. AI has flipped the funnel — B2B and B2C alike. ...

HubSpot Inbound 2025: New and Awesome (For Real People)

HubSpot Inbound 2025: New and Awesome (For Real People)

September 4, 2025Transforming from a tool to a teammate 1. A Whole New Data Hub to Organize Your Stuff HubSpot launched a Data Hub (in beta) that merges all your customer data—structured or not, even if it's hidden in emails or other tools—into one clean,...

The Secret to Seeing What Really Happens in Your Sales Pipeline

The Secret to Seeing What Really Happens in Your Sales Pipeline

August 4, 2025 Funnels let you measure reality—not assumptions If you’re using HubSpot to grow your business, understanding your funnels isn’t just a nice-to-have—it’s how you turn guesswork into insight. Whether you're in sales, marketing, or service, funnel reports...