The SMART Spark
Stop Hunting for Info Inside Your Own CRM
Most HubSpot record views were built for everyone — which means they work perfectly for no one. You're on a call with a customer. They mention an invoice they're waiting on....
HubSpot Just Upgraded Email
Running multiple email programs? This is meaningful improvement. What Email Improvements Mean for Your Outreach Efforts A client called me last week to ask why their re-engagement campaign had cratered their deliverability. They'd blasted 40,000 contacts in about 20...
We Haven’t Been Using It
There's a support group for this . . . He didn’t call it a crisis. He didn’t say they were in trouble. He just said: “We haven’t really been using it.” I’ve learned to let that sentence sit for a second. Usually what follows is a story. They invested in it.They...
How to Turn “No” Into “Not Now” in HubSpot
Most sales teams think in two buckets: Won or Lost But in real sales conversations lost” is rarely the truth. It’s usually: Not this quarter Not with this budget Not until...
Why Your Website Isn’t Converting (And It’s Not Your Offer)
When structure improves, conversions improve.Sometimes this conversation doesn’t start with, “We’re not getting sales.” It starts with: “Why does HubSpot show so little traffic?”“Why aren’t conversions showing up?”“Why do our campaign reports look so thin?” The first...
Why You’re Getting “Delete My Data” Requests for Contacts You’ve Never Talked To
Responsible data use builds trustAction needed: Enriched data delete requests pending If you use data enrichment in HubSpot, you’ve probably seen an email like this land in your inbox: Action needed: Enriched data delete requests pendingYou got a request for a contact...
How to Set Up FME – And What is FME?
Track When Engagement Actually Begins (FME) Most CRMs are great at telling you when a contact was created. They’re much worse at telling you when that contact actually...
The HubSpot Partner Badge Doesn’t Mean What You Think It Means
How much time do you actually spend working in HubSpot?Hire a HubSpot Solutions Partner. Problem solved. Most people assume this is simple. But here’s the part no one tells you: the label doesn’t mean what you think it means. And by the time most companies realize...
Why ‘Mostly Working’ Is the Most Dangerous State for a CRM
Custom objects stop the work arounds.“This Feels Clunky… but I Can’t Quite Explain Why” This is usually how the conversation starts. I’m on a call with a client, screensharing their portal in HubSpot, and they’re walking me through how they handle memberships. They...
