The SMART Spark

The Secret to Seeing What Really Happens in Your Sales Pipeline

August 4, 2025 Funnels let you measure reality—not assumptions If you’re using HubSpot to grow your business, understanding your funnels isn’t just a nice-to-have—it’s how you turn guesswork into insight. Whether you're in sales, marketing, or service, funnel reports...

Should You Connect ChatGPT to HubSpot?

Should You Connect ChatGPT to HubSpot?

June 6, 2025 AI is powerful, but smart governance matters. UPDATED - HubSpot revised their knowledge base page around ChatGPT within HubSpot at about 6am on June 6. See notes at the conclusion of this blog.  When HubSpot announced its Deep Research Connector for...

The Most Overlooked HubSpot Settings That Could Be Costing You Revenue

The Most Overlooked HubSpot Settings That Could Be Costing You Revenue

June 5, 2025 The most mis-understood tools in HubSpot If I could wave a magic wand over most of the messy CRMs I audit, I'd start with one thing: lifecycle stages and lead stages. They’re two of the most powerful—and most misunderstood—tools inside HubSpot. And when...

What If Your CRM Could Hold Your Team Accountable?

What If Your CRM Could Hold Your Team Accountable?

May 23, 2025 Setting goals isn’t the hard part—getting people to look at them is. HubSpot just fixed that We don’t need to rehash why goals are important. You already know that. What’s worth talking about is how HubSpot has leveled up how we actually use goals—and why...

You Bought a System.  What you needed was a plan.

You Bought a System. What you needed was a plan.

May 12, 2025 HubSpot doesn’t fail — it just reflects the strategy (or lack of one) behind it. Let me guess: you signed up for a tool like HubSpot with big plans. Maybe it was during a growth spurt.Maybe your marketing team was ready to scale.Or maybe someone on the...

12 Rules to Clean Up Your Dashboards and Drive Better Decisions

12 Rules to Clean Up Your Dashboards and Drive Better Decisions

April 22, 2025 Reports without context are just charts. Smarter HubSpot Reporting HubSpot makes it easy to build reports—but that doesn’t mean they’ll be useful. If you’ve ever opened a cluttered dashboard filled with outdated metrics, confusing charts, or missing...